Hi! I'm
Kateryna Samsonova
Product marketing expert with 10+ years of experience developing B2B and B2C marketing strategies across 17 EMEA markets. I help businesses bridge the gap between their goals and real user needs—driving revenue, engagement, and long-term success.
I specialize in go-to-market strategy, product adoption, and data-driven decision-making, turning insights into action.
I’m seeking a full-time role where I can drive strategic marketing growth, while also partnering with startups and SMEs on high-impact consulting engagements.
Services
Go-to-Market
Strategy
I design comprehensive go-to-market strategies that guide your product launch or growth initiatives from start to finish. This includes positioning your product effectively, defining key messaging, and aligning teams to ensure a seamless rollout. My strategies focus on maximizing ROI, and establishing a competitive edge in your market.
Product Adoption
Strategy
Product adoption strategies that guide users from awareness to active engagement. By identifying friction points and designing tailored onboarding, retention, and re-engagement initiatives, these strategies help ensure your product becomes an essential part of your customers' lives—driving long-term growth and loyalty.
Ideal Customer Profile
(for B2B)
Defining the ideal customer profile (ICP) through in-depth analysis of demographics, behavior patterns, and pain points. This ensures precise audience targeting, making your product or service resonate with the right customers. A well-defined ICP lays the foundation for successful marketing campaigns and sales strategies.
Persona development
(for B2C)
Creating detailed customer personas through in-depth analysis of demographics, behavior patterns, motivations, and pain points. Customer journey maps identify key touchpoints, optimizing interactions to enhance engagement and business results. A well-defined persona and journey map form the foundation for personalized marketing strategies and long-term customer loyalty.
Analyze
Your Data
I analyze your data to uncover actionable insights that drive smarter business decisions. By leveraging tools like Firebase, Google Analytics, Adjust and others, I identify trends, measure performance, and optimize strategies for growth. Whether it’s campaign performance or user behavior, I turn data into impactful recommendations.
My journey as product marketing expert
My career began with a love for two things: sales and marketing. I’ve had the unique opportunity to work on both sides of the table—starting in creative agencies with global brands like Nike, Converse, AB InBev and Visa, and later transitioning to client-side roles.
On the B2B side, I developed a cold sales strategy for a French retail design company, securing five long-term contracts and expanding their client base from scratch. On the B2C side, I led the go-to-market strategy for Visa Extra, a mobile app I helped build from the ground up. Whether it’s building customer trust in B2B relationships or driving consumer engagement in B2C, I’ve proven that I can align strategies with business goals to deliver measurable results.
I understand the challenges businesses face—from scaling products efficiently to standing out in competitive markets—and I thrive on solving them. My diverse experience enables me to create strategies that don’t just meet KPIs but drive meaningful growth. I bring solutions, collaboration, and a results-first mindset to the table—because that’s what businesses need to succeed.
Brands I've worked with
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Who am I as a person?
I’m a proud Ukrainian with a love for traveling, meeting new people, and soaking in the unique vibe of every city I’ve lived in (Kyiv, Prague, Wroclaw, and Lyon to name a few).
I’m all about balance and growth. Yoga, swimming, meditating, and long walks through the city keep me grounded, while my passion for learning keeps me reaching higher. I’m also a big fan of lists—whether it’s for health, work, or personal goals, I love setting plans, tracking progress, and celebrating every win (with a big checkmark, of course).
Every year, I sit down with my Dream Year Book to reflect, dream big, and map out where I’m heading next. Life doesn’t always go as planned, but that’s part of the fun—analyze, adjust, and keep moving forward.
Working with me means you’ll get someone who’s organized, thoughtful, and always ready to tackle challenges with a positive, can-do attitude. Let’s make amazing things happen!